Market Opportunities
With an increasingly strengthened regulation and policy environment, several healthcare product producers have been forced out of the market and the Chinese government has fined and on occasion barred certain companies from continuing to operating in this important healthcare market. As the healthcare industry continues to consolidate, leading companies have started to emerge, and the government has since established incentives and policy to encourage further consolidation. These leading companies are paying ever increasing attention to their reputation and are ever more careful on how they advertise their products.
As the Chinese government pays attention to the healthcare education, in recent years, more and more healthcare related students have graduated from schools, and many have professional certification. This helps to create an increasing well-educated workforce for the healthcare product industry, and enables more and more innovative products and services to be developed.
The healthcare product industry has started to consolidate, and the emerging leading players have been trying new and innovative end-to-end total healthcare solutions to meet consumer’s diversified demands. They start to rely less on advertising, but more and more on innovative and individual business models to capture opportunities.
PRODUCT DEVELOPMENT PLAN
The Company’s market research team has identified the following new trends in the health food industry:
New generation of health foods made from new ingredients will become more popular than ever before
With continuous innovation and deepening awareness of human science and technology, the use of new resources and new technologies to develop new products to meet increasing demand of health care needs of the people will be a major trend in 21st century health food products. This is reflected in usage of: plants, insects, marine life and several aspects of traditional Chinese medicine. In particular, ingredients such as coenzyme Q10, super prime fruit, grape seed 100, the whole balance of nutrients, Gynostemma, fish oil, spirulina, ginkgo leaves are most promising ares of interest for the years to come.
Gene food will become mainstream
Amino acids, nucleic acid products have performed well in the market. Experts predict that as the 21st century progresses people will attend hospital less to cure diseases but increasingly to check which level of genetic "failure" the body has, and then repair it. Gene foods and modified food will exhibit unprecedented large-scale development in the health food industry in coming decades.
Soft capsules/ oral liquid packaging has become a new trend
Soft capsules and portable & disposable oral liquids, both easy to carry and clean have become very popular in International markets.
The company will increase new product development in these areas to capture opportunities.